July 13, 2010

Yodle Plans to Hire 80 in Boston

New York-based Yodle plans to expand their Boston office by 80 people. Yodle focuses on affordable online advertising helping to promote local businesses.

Higher demand for search-engine optimization (SEO) and search-engine marketing (SEM) prompted the company to expand. It's part of a national growth effort by the company. The company currently employs 350 people and is looking to expand to 500.

Yodle is currently looking for interactive marketing specialists, interactive marketing assistants, account representatives and client services managers. The company is planning an open house July 22 at their downtown Boston location, 179 Lincoln St. You can find out more about Yodle on their website or check them out on Twitter @Yodle.

Cavaliers Owner Puts James On Sale

Cleveland Cavaliers owner, Dan Gilbert lowered the price of the Lebron James Fathead sticker to $17.41. Why $17.41? It was the year Benedict Arnold was born.

Mr. Gilbert, still angry over the fact that James left Cleveland, reduced the $99 Fathead Lebron wall stickers to $17.41.

Today Gilbert is still seeing red in the form of green. Mr. Gilbert was fined $100,000 by NBA Commissioner, David Stern. The commissioner said Gilbert's statements were "a little bit extreme." Hence, the call for the fine.

Although Stern congratulated James on his decision, he just wished it hadn't come in the form of "The Decision" (seen on ESPN). Stern also would have liked if James had made his decision earlier and hoped he would have had a conversation with the Cavaliers prior to the announcement, calling the advice he had received on the matter as being, poor - and that the "decision, was ill-conceived."

Lebron, let's stop turning professional sports into a circus. That's just what you and ESPN did. Shame on you and them for supporting such a ridiculous idea. You showed no self-respect, nor any respect to the fans or the NBA.

July 1, 2010

Starbucks Powers Up the Java With Free WiFi

Today Starbucks launched its much lauded unlimited free WiFi throughout their company-owned US & Canada locations. This opens up hundreds of locations where visitors to Starbucks can fire up their laptops and mobile devices via one-click, without limitations.

It also makes Starbucks a more attractive destination for meeting friends and colleagues, which gives them a leg up on some of their coffee competitors. The move may also take WiFi business away from some hotels which currently charge a premium for internet access.

Starbucks has enhanced their My Starbucks Rewards program, too. That's all you have to do is register a gift card and you immediately open the door to free beverage customization, free refills on coffee and tea as well as receiving offers/trials on new products Starbucks is rolling out. The program allows participants to earn stars toward other goodies, as long as you're using your card during your visit. Eventually you will reach Gold Level and start earning free coffees and personalized offers and coupons.

You're making the trip for your latte. Why not join the program, surf your mobile device and enjoy free coffee refills? They certainly captured my attention.